Core
C$5,000 / month
Setup C$7,500 · Year 1 C$67,500 · Ongoing year C$60,000
- 8 active recurring workflows
- 4 integrations
- Fees include human oversight
Home Tools Marketing Team Cost Calculator
Free tool
Marketing Team Cost Calculator
Compare the annual cost of four ways to run marketing: a Teamulate AI marketing department, an agency, fractional help and an in-house team. Teamulate figures come only from its published pricing page. Every other number is yours. The full result is free on this page, with no email and no account.
- No email required
- Instant results
- Worked example included
Get your cost comparison in five simple steps
Step 1
Choose your currency
Pick CAD or USD. The two sheets are separate and nothing is converted between them.
Step 2
Pick a Teamulate plan
Choose Core, Growth or Scale. The fees are the ones published on teamulate.ca/pricing/, in CAD, so the Teamulate row appears in the CAD sheet only.
Step 3
Enter other options
Add an agency retainer and optional setup fee, plus a fractional hourly rate and hours. Leave an option empty to leave it out.
Step 4
Add in-house costs
Enter roles, annual salaries and your employer load. Client-owned software is a separate monthly amount added to every option unless the agency retainer already includes it.
Step 5
Compare the totals
Select Compare options to see year 1, ongoing year and monthly totals side by side, with insights derived from your run.
Build your cost comparison
The calculator needs JavaScript. The worked example, the Teamulate prices and the formulas below show the same math without it.
Worked example
Four options, one CAD sheet
A static example you can check without running the calculator. Select Load worked example above, then Compare options, to see the same result in the tool.
Example inputs, not market rates. Apart from the published Teamulate fees, these numbers are not taken from any source.
| Input | Example value |
|---|---|
| Currency sheet | CAD |
| Teamulate plan | Core (published: C$5,000 a month + C$7,500 setup) |
| Agency | C$6,000 a month retainer, no one-time fee, tools not included |
| Fractional | C$150 an hour x 24 hours a month, no one-time fee |
| In-house | 1 role: Marketing generalist at C$75,000 a year, 20% employer load, no other or one-time costs |
| Client-owned software | C$1,000 a month |
Result for the example inputs, CAD sheet. Insights below are derived from these totals.
| Option | Provider or people cost, year 1 | Client-owned software, per year | Total, year 1 | Total, ongoing year | Monthly, ongoing |
|---|---|---|---|---|---|
| Teamulate Core plan | C$67,500 | C$12,000 | C$79,500 | C$72,000 | C$6,000 |
| Agency | C$72,000 | C$12,000 | C$84,000 | C$84,000 | C$7,000 |
| Fractional | C$43,200 | C$12,000 | C$55,200 | C$55,200 | C$4,600 |
| In-house | C$90,000 | C$12,000 | C$102,000 | C$102,000 | C$8,500 |
Result: Lowest year 1 total among the options you entered: Fractional at C$55,200. Highest: In-house at C$102,000.
- Teamulate Core plan: Setup C$7,500 once + C$5,000 a month x 12 (published on teamulate.ca/pricing/; fees include human oversight); tools C$1,000 a month x 12 = C$12,000.
- Agency: Retainer C$6,000 a month x 12; tools C$1,000 a month x 12 = C$12,000.
- Fractional: C$150 an hour x 24 hours a month = C$3,600 a month x 12; tools C$1,000 a month x 12 = C$12,000.
- In-house: Salaries C$75,000 x (1 + 20% employer load) = C$90,000 a year; tools C$1,000 a month x 12 = C$12,000.
The lowest cost is not automatically the best choice: in this example the fractional option buys 24 hours a month of one person, while the other options cover different scope. Compare what each option includes.
Key insights
Lowest year 1
Fractional at C$55,200.
Lowest ongoing year
Fractional at C$55,200.
Year 1 spread
The highest year 1 total is C$46,800 above the lowest (46% of the highest).
Published Teamulate fee
Teamulate uses the published CAD fee for Core. Fees include human oversight; client-owned software is a separate column.
Published prices
The Teamulate prices used
The calculator uses these values and no other Teamulate figures.
Growth
C$7,500 / month
Setup C$12,500 · Year 1 C$102,500 · Ongoing year C$90,000
- 20 active recurring workflows
- 8 integrations
- Fees include human oversight
Scale
C$12,000 / month
Setup C$20,000 · Year 1 C$164,000 · Ongoing year C$144,000
- 35 active recurring workflows
- 12 integrations
- Fees include human oversight
What is included
The pricing page states that martech subscriptions, advertising spend, enrichment and data products and other third-party vendor costs are billed directly to the client, and that Teamulate fees cover setup, orchestration, managed execution, maintenance, QA, support and human oversight.
Source: teamulate.ca/pricing/, retrieved 28 September 2026. All prices in CAD. Pricing is monthly, with the setup fee due at the start of onboarding. There is no annual discount at this time. See the full pricing page.
Methodology
How the calculator works
Method version 1.2.0. Dated 5 October 2026. Published by Teamulate.
The formulas
- Teamulate plan: year 1 = setup fee + 12 x monthly fee. Ongoing year = 12 x monthly fee. Published fees include human oversight; client-owned software is separate.
- Agency: year 1 = one-time fee + 12 x monthly retainer. Ongoing year = 12 x monthly retainer.
- Fractional: monthly cost = hourly rate x hours a month. Year 1 = one-time fee + 12 x monthly cost. Ongoing year = 12 x monthly cost.
- In-house: people cost = total annual salaries x (1 + employer load %). Year 1 = people cost + other annual costs + one-time hiring costs. Ongoing year = people cost + other annual costs.
- Client-owned software: 12 x the monthly tools amount you enter, added to every option, except the agency when you tick that its retainer includes your tools. Oversight for agency, fractional and in-house is inside the numbers you enter, not a separate line.
- Monthly, ongoing = ongoing year total / 12. All amounts are rounded to the nearest whole dollar.
Where the numbers come from
Source: teamulate.ca/pricing/, retrieved 28 September 2026. All prices in CAD. Pricing is monthly, with the setup fee due at the start of onboarding. There is no annual discount at this time.
Agency, fractional and in-house figures are inputs you enter. The calculator has no default salaries, retainers, hourly rates or employer load, because these vary by market, seniority and scope.
What the calculator does not do
- It compares cost only. It does not compare or establish scope, capacity, expertise, speed, quality or business results, and the four options deliver different amounts and kinds of work.
- It does not estimate revenue, leads, return on investment or savings.
- It does not include the time your own team spends managing each option.
- It has no default salaries, retainers or hourly rates. Rates vary by market, seniority and scope, and we will not invent them.
Assumptions
- Teamulate fees are the published values on teamulate.ca/pricing/, retrieved 28 September 2026, in CAD. Check that page for current pricing. Those fees include human oversight.
- Every agency, fractional and in-house figure is an input you enter. The calculator supplies none.
- CAD and USD are separate sheets. Nothing is converted, and Teamulate appears in the CAD sheet only because its prices are published in CAD.
- Year 1 includes one-time fees. The ongoing year assumes the same prices, salaries and hours, with no raises, inflation or price changes.
- Advertising spend is left out of every option. Sales taxes are not included.
- Employer load is the percentage you enter on top of salaries for costs such as payroll taxes and benefits.
- The calculator stores nothing and sends nothing. It runs in your browser. The share link embeds your inputs, including role titles and salaries, in the link itself.
- The worked example uses example inputs, not market rates, and they are not taken from any source.
Related reading
For what each option includes beyond cost, see AI department vs agency vs fractional vs in-house. For how a full in-house department is costed from published salary data, see What a marketing team costs in 2026.
FAQ
Questions about the calculator
Is the Marketing Team Cost Calculator free?
Yes. The full comparison shows on this page with no email and no account.
Where do the Teamulate numbers come from?
Only from the published Teamulate pricing page, teamulate.ca/pricing/, retrieved 28 September 2026: Core is C$5,000 a month plus C$7,500 setup, Growth is C$7,500 a month plus C$12,500 setup, and Scale is C$12,000 a month plus C$20,000 setup. All prices are in CAD. Fees include human oversight.
Why are there no default salaries, agency retainers or fractional rates?
Because they vary by market, seniority and scope, and we will not invent them. Enter your own quotes, offers or budgets.
Why is there no Teamulate row in the USD sheet?
Teamulate publishes its prices in CAD only. The calculator does not convert currencies, so the Teamulate row appears only in the CAD sheet.
Does the calculator compare what each option delivers?
No. It compares cost only. Scope, capacity and expertise differ between an AI department, an agency, fractional help and an in-house team, so compare what each one includes before you decide.
Does the calculator save my numbers?
No. It runs in your browser and sends nothing. If you use the share link, it embeds your inputs, including role titles and salaries, in the link itself, so share it only with people who should see them.
From a cost sheet to a running department
Teamulate is an autonomous AI marketing department for B2B companies. See how the department runs the work, with approvals, permissions and audit.